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Rapunzl Platform multi device accessibility for financial literacy in classrooms

Personal Finance Curriculum
That Brings Financial Literacy To Life

Standards-aligned lessons, teacher tools, and a real-time investment simulator built to help middle and high school students learn personal finance by doing.
Personal Finance
Curriculum That Brings
Financial Literacy To Life
Standards-aligned lessons, teacher tools, and a real-time investment simulator for middle and high school financial literacy.

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Help Your Students
Earn While They learn

Our program provides a learn-by-doing pathway to spark students’ curiosities around finance. We then leverage that engagement to provide students with a financial lens to view the world.

Students simulate $10,000 stock and crypto portfolios in real-time, access a personal finance curriculum, and compete in a national scholarship competition.
rapunzl mobile app phone screenshot iOS
rapunzl mobile app phone screenshot iOS

We Align To State & National Standards

Rapunzl's curriculum combines real-world learning with standards-aligned lesson plans to build a strong foundational understanding of personal finance.

Rapunzl’s project-based, financial literacy programs elevates engagement, increase retention, and improve learning outcomes across middle and high school as a standalone course or supplementary tool.

See How To Bring
Financial Literacy To Life

Best In-Class Simulator to Capture Engagement

Rapunzl provides every student with a simulated $10,000 investment portfolio and the ability to buy or sell companies with real-time pricing. Our simulator elevates student engagement by providing them a realistic trading experience that integrates with our curriculum.

  • Search by ticker or company name, browse by industry, or put two competitors head to head to find your next investment.

  • Open any stock for interactive charts, technical indicators, and the support levels that show where a price tends to hold.

  • Real income statements, balance sheets, and cash flow, pulled straight from SEC filings and made readable for a tenth grader.

  • Portfolios are ranked on performance from January through April, and the top students win prizes paid into 529 college-savings accounts. Entry is free.

  • 40 standards-aligned modules and 5 prebuilt courses, built into the platform so every trade ties back to a lesson.

A detective with a magnifying glass emerging from a phone, for researching companies in the Rapunzl app
A hand holding a magnifying glass over a phone with upward trend arrows in the Rapunzl app
Rapunzl app showing a company's income statement with annual revenue and net income bars and its gross and net margins
A hand raising a gold trophy out of a phone amid confetti in the Rapunzl app
Rapunzl app showing a course module with options to view articles, activities and vocab, and take a quiz
Explore the Simulator

Students Unlock
40 Curriculum Modules

Rapunzl's personal finance and economics curriculum is designed to provide a rigorous and comprehensive understanding of personal finance that goes beyond state-standards with relevant, real-world money skills.

  1. Welcome To The Stock Market module coverModule 118 slides · 7 activities · 7 articles
  2. Saving Versus Investing module coverModule 225 slides · 9 activities · 5 articles
  3. The Power & Risks Of Credit module coverModule 322 slides · 8 activities · 9 articles
  4. How To Make Loans Work For You module coverModule 424 slides · 4 activities · 6 articles
  5. What Makes A Good Stock? module coverModule 526 slides · 4 activities · 6 articles
  6. Top Investor Strategies module coverModule 615 slides · 4 activities · 6 articles
  7. Diversification & Risk module coverModule 718 slides · 7 activities · 6 articles
  8. Insurance & Retirement module coverModule 825 slides · 4 activities · 13 articles
  9. Taxes & Income module coverModule 921 slides · 5 activities · 8 articles
  10. ETFs & Mutual Funds module coverModule 1018 slides · 3 activities · 5 articles
  11. ESG & Social Impact module coverModule 1119 slides · 2 activities · 4 articles
  12. Careers In Finance module coverModule 1225 slides · 2 activities · 4 articles
  13. Financial Algebra module coverModule 1320 slides · 2 activities · 0 articles
  14. Financial Equations module coverModule 1419 slides · 8 activities · 0 articles
  15. Paying For College module coverModule 1512 slides · 1 activities · 3 articles
  16. Understanding Shorting A Stock module coverModule 1614 slides · 1 activities · 5 articles
  17. Reading Company Financials module coverModule 1721 slides · 1 activities · 4 articles
  18. Buying Your First Home module coverModule 1824 slides · 3 activities · 6 articles
  19. Business Of Buildings & Ownership module coverModule 1919 slides · 1 activities · 3 articles
  20. Financial Exponents module coverModule 2019 slides · 2 activities · 4 articles
  21. Financial Statistics module coverModule 2117 slides · 4 activities · 3 articles
  22. Financial Probabilities module coverModule 2215 slides · 2 activities · 2 articles
  23. The Basics Of Banking module coverModule 2321 slides · 4 activities · 5 articles
  24. Reading Financial Charts module coverModule 2415 slides · 2 activities · 4 articles
  25. The Economy & Federal Reserve module coverModule 2524 slides · 5 activities · 4 articles
  26. Welcome to Crypto module coverModule 2622 slides · 4 activities · 4 articles
  27. Budgeting & Spending module coverModule 2722 slides · 1 activities · 4 articles
  28. Buying Your First Vehicle module coverModule 2821 slides · 1 activities · 0 articles
  29. The Federal Reserve module coverModule 2917 slides · 2 activities · 0 articles
  30. The Dangers of Online Gambling module coverModule 3023 slides · 4 activities · 0 articles
  31. The Economic Way of Thinking module coverModule 3137 slides · 6 activities · 0 articles
  32. How Markets Work module coverModule 3243 slides · 5 activities · 0 articles
  33. Market Failure module coverModule 3331 slides · 8 activities · 0 articles
  34. The Role of Government module coverModule 3440 slides · 6 activities · 0 articles
  35. Work, Trade & Technology module coverModule 3556 slides · 8 activities · 0 articles
  36. The Basics of GDP module coverModule 3629 slides · 6 activities · 0 articles
  37. Unemployment & Economic Growth module coverModule 3741 slides · 8 activities · 0 articles
  38. Money, Banking & Interest Rates module coverModule 3838 slides · 8 activities · 0 articles
  39. Inflation & Monetary Policy module coverModule 3939 slides · 8 activities · 0 articles
  40. Fiscal Policy & Taxation module coverModule 4034 slides · 6 activities · 0 articles

Learn Economics by Running the Economy

Rapunzl's two econ mini-games help put students in the decision-maker's seat and provide project-based learning opportunities to apply classroom learning.

  • Clay illustration of the Rapunzl tycoon character in front of the Federal Reserve

    Run the Fed

    Students set the federal funds rate through real historical scenarios — Volcker's inflation fight, 2008, the pandemic — and watch inflation and unemployment respond on a lag.

    • ~3 hours
    • Economics
  • Clay illustration of a banker character at a loan desk in Rate the Loan

    Rate the Loan

    Students start as a loan clerk and work up to bank president: reading borrowers, pricing risk, and growing a loan book that earns without blowing up.

    • ~6 hours
    • Personal Finance or Economics

WORLD-CLASS DATA

Real Market Data, Not the Textbook Version

Rapunzl runs on live Nasdaq pricing and primary sources, so students learn on the same information professionals use.

  • Income statement chart from the Rapunzl app

    Company Financials

    Interactive income statements, balance sheets, and cash-flow charts, built straight from SEC filings.

  • Bull and bear icons from Rapunzl's Bulls Say Bears Say feature

    Bulls Say / Bears Say

    Every stock shows the strongest argument on both sides. Students learn there's always a bull case and a bear case.

  • Economic indicators dashboard showing decades of data

    Economic Indicators

    70+ years of inflation, unemployment, and interest-rate history that students can explore era by era.

  • 8,000+real stocks, priced live
  • 70+ yrsof economic indicators
  • 40curriculum modules connected
See What Powers Rapunzl

GO FURTHEROn Rapunzl Web

Dive Deeper with Advanced Functionality

Rapunzl provides students with the ability to access complex analyst tools and technical analysis to further explore the world of investing. These tools provide actionable insights around how a student can develop their portfolio, manage risk, and diversify their investments.

Backtesting a position over ten years of market history in Rapunzl
RSI and MACD technical indicators on a Rapunzl stock chart
Candlestick chart patterns explained in the Rapunzl web app
Portfolio Health diversification score ring with risk stats in the Rapunzl web app
Three stocks raced head-to-head by percent return in the Rapunzl web app

Accelerate Learning With Rapunzl AI

Rapunzl's AI Tutor is trained on our 40 module curriculum and designed to provide instant feedback, accelerating the learning loop for students.

A student can ask questions ranging from economic indicators to the impact a Fed rate hike may have on their portfolio. Students can clarify answers, dive deeper into concepts, and access conversations directly through the Rapunzl platform.

Frequently Asked
Questions

Rapunzl blends a real-time stock market simulator with a structured financial literacy curriculum that is housed in a web-accessible Teacher Dashboard.
Teachers can access 25 interactive personal finance modules and build a customized personal finance course that aligns with national and state standards, while students are able to access Rapunzl through the Rapunzl website or free mobile app for iOS and Android.
This provides students with a risk-free, real-world learning experience as they manage an investment portfolio throughout the school year.

Rapunzl brings financial concepts to life with interactive presentations, vocabulary lists, articles, and hands-on activities designed to provide an instructor with everything they need to start a personal finance class.
Each module is supported by a pacing guide for teachers, providing slide-by-slide notes to highlight key concepts, student engagement tips, and ways to integrate and leverage the Rapunzl simulator.
This setup enables students to actively discuss, trade, and apply financial literacy concepts while teachers guide them through real-world applications.

Rapunzl’s curriculum has had the most success working with middle and high school students in grades 6 through 12.
While some school districts have adapted the investment simulator for younger students, the full curriculum benefits from students having a strong grasp of middle school math.
We typically recommend introducing the program at 7th grade in middle school, or 10th grade in high school, however, the curriculum is customizable to meet any grade level.

Rapunzl’s flexible curriculum design supports both short-term and long-term use. We offer prebuilt courses suitable for as little as two weeks or as long as a full academic year.
This ensures that educators can implement financial literacy education in a way that fits their schedules and classroom needs, from foundational courses to an in-depth exploration of finance topics.

Absolutely! Rapunzl is an excellent resource for supplementing personal finance, math, or economics courses.
Teachers can integrate Rapunzl’s simulator to provide students with a risk-free opportunity to engage with the world of finance and investing.
Our Educator Dashboard also allows instructors to leverage our curriculum resources a-la-carte such that Rapunzl can be paired with an existing business or personal finance curriculum.

Yes, Rapunzl provides comprehensive teacher training and professional development to ensure educators are confident using our platform.
Training typically involves three hours of PD, with an initial hour dedicated to understanding the technology. We then assess each teacher’s proficiency and use two additional hours to address specific knowledge areas.
This ensures that educators are well-prepared to lead meaningful financial literacy instruction.

Over 50,000 students from more than 1,000 schools participate in Rapunzl’s scholarship competition each year. Rapunzl has its strong presence in Chicago, Los Angeles, and New York City, however there are programs in districts across the country.
Currently, students in all 50 states are using Rapunzl’s simulator and we have programs in over 20 states where schools are leveraging the curriculum to meet financial literacy graduation requirements.

Rapunzl’s pricing varies depending upon the size of your school or district, the number of teachers leveraging the platform, and the level of curriculum access needed to satisfy state requirements.
Get in touch with us or book a call so that we can provide the most accurate quote.

Yes! We offer a 30-day free trial of the Rapunzl simulator and Teacher Dashboard, giving you unlimited access to explore the platform.
During this trial, you’ll have access to complete lesson plans, engaging activities, and live support to help you make the most of our resources. This free trial allows you to see firsthand how Rapunzl can enhance your classroom experience.
Contact Rapunzl to request a demo and learn more about how Rapunzl could fit at your school!

Yes. Rapunzl AI answers student questions inside the app, in plain language, and it is trained on the same curriculum modules the teacher is working from.
A student can ask what a P/E ratio measures, or why a Fed rate hike moved their simulated portfolio, and then ask a follow-up when the first answer does not land. Questions that used to wait for the next class period get resolved while the student is still working.

No. Rapunzl AI explains coursework and market concepts. It does not recommend securities and does not give financial advice.
If a student asks whether to buy or sell something, it explains how that type of decision works and what has historically moved that part of the market, rather than answering the question directly.
The Fearless Girl statue facing down Wall Street's Charging Bull, hands on her hips.

Why The Name Rapunzl?

Rapunzl - spelled without the second "e" - is a financial literacy company founded in Chicago in 2018. The name is a nod to the fairy tale: people often view the world of finance & high-returns of Wall Street as trapped in an Ivory Tower - inaccessible and out of reach for most.

Rapunzl provides everyone with an opportunity to learn how to invest; and by doing so, we are rolling down the hair which allows everyone to climb to financial success.
See Rapunzl's Educator Tools
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What Teachers Are Saying About Rapunzl

  • Rapunzl has been a game-changer for my students since I started using it in 2019. I can provide hands-on experience with real-world learning, bringing economic theories to life and enabling students to see the immediate impact of market changes while learning discipline in a risk-free environment.
    CTE and business teacherNew York City, NY
  • Rapunzl was an amazing resource when teaching my personal finance unit. My learners loved the interactive stock market simulation and still check their portfolios a month after concluding the unit. The activities regarding the basics of investing were incredibly helpful to get students engaged.
    Social sciences and civics teacherFargo, ND
  • Integrating Rapunzl into our curriculum has sparked renewed interest in math among my students and provided a risk-free way to teach about investing. It's been really helpful to bridge the gap between theory and practical skills by showing the real-world relevance of math skills.
    Mathematics teacherChicago, IL
  • My students never cared much about interest rates until they had money riding on them. When the Fed announced, they watched their own portfolios move, and that did more for them than three days of me at the whiteboard. Now they bring me headlines I haven't read yet.
    Economics teacherNew York City, NY
  • I've been teaching personal finance a long time and I've never had a class ask to keep using something after the unit ended. This one they did. Diversification stopped being a vocabulary word once they were the ones holding six positions, and the discussion questions saved me from writing my own.
    Personal finance teacherChicago, IL
  • I didn't have to rebuild my curriculum to fit it in, which is honestly my first question about anything new. The data is real but the money isn't, so I can let students lose badly and then talk about why. That conversation is the whole point, and normally I never get to have it.
    Math and economics teacherMiami, FL
  • Students who never said a word in class are now arguing about their picks. The competition is what got them in the door. What kept them there was figuring out that this is the same stuff their parents argue about at the kitchen table.
    Director of CTEDallas, TX
  • Middle schoolers ask me constantly when they'll ever use this. Now I have an answer. Percent change matters when it's your own return, and compound growth stops being a formula on the board once they can watch it happen to their account. My class got noticeably louder, in a good way.
    Middle school math teacherChicago Suburbs, IL
  • Most of my students don't have a bank account, so I can't start where most curriculum wants to start. This one begins at the beginning and builds, and nobody in my room got lost. The bigger thing is that nobody got embarrassed. When there's no real money involved, kids will admit what they don't know.
    Personal finance teacherChelsea, MA
  • My business and marketing course is built around it now. Students follow their positions, then stand up and explain to the class why they bought what they bought. Sitting through a bad week without panic-selling is a skill they'll use for a lot more than investing.
    Director of career learningCharleston, SC
  • Advisory used to be the block students slept through. Now some of them get there before I do. The daily check-in takes about two minutes, and then we end up in the kind of conversation about money and the future I've been fishing for since I started this job.
    Head of college and counselingNew York City, NY
  • I'm not a financial expert and I never wanted to fake being one in front of a class. The curriculum handles the content, so my job goes back to running the discussion and helping students connect what they're seeing to whatever they're planning after graduation.
    Economics teacherIndianapolis, IN
  • My students walked in convinced the market was rigged against people like them. Nobody talked them out of it. They got a portfolio, real data, and a semester to watch what actually happened, and by the end they'd argued themselves into much more complicated opinions. A few of them still think it's rigged. They just have better reasons now.
    Personal finance teacherLansing, MI
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Rapunzl Cares About Students’ Data Privacy

Rapunzl complies fully with restrictions set by COPPA and FERPA—we don't store personally identifiable information such as a student’s age, location, gender, or ethnicity.

Under FERPA, parents and eligible students (aged 18 and over) shall be able to access the student’s records upon request to Rapunzl until records are deleted at the end of the school year.
View Rapunzl Data Policy