
What Does a Financial Analyst Do
A financial analyst studies a company's financial reports and market position, then issues a buy, sell, or hold recommendation. Analysts attend earnings calls, build valuation models like discounted cash flow, and compare real results to their own forecasts. Buy-side analysts work for firms that invest money; sell-side analysts work for firms that sell research.
Why Analysts Are Useful
Key Terms
- Quarterly Report: Every fiscal quarter, companies release reports on and hold a press conference about new challenges, acquisitions, strategies, and more. Analysts attend companies’ quarterly earnings calls to hear and ask questions about executive’s explanations of their quarterly results.
- DCF: DCF stands for Discounted Cash Flow, which is a valuation technique analysts commonly use. It takes into account a company’s future cash flows and discounts them back to the present day to estimate its current value.
- CFA/CPA: Many analysts hold CFA(Chartered Financial Analyst) or CPA(Certified Public Accountant) designations. These credentials signify deep knowledge in investment analysis and accounting respectively.
You Can (Sometimes) Take Their Word For It
Analyst reports can be a great resource. They follow companies more closely than many individual investors have the time to, calculate and update valuation metrics, and attend earnings calls and other company press events. Analysts reports typically begin with a “buy”, “sell” or “hold” recommendation, followed by a qualitative and quantitative justification. Many analysts hold professional financial certifications, such as a CPA or CFA, or are experts in their fields.
While they are very knowledgeable and generally use reputable raw information used to make their reports, analysts can sometimes provide a skewed view of a company’s performance. Before the 1990’s there was clear incentive for analysts at investment banks to produce positive reports for companies they had business relationships with.
The repercussions of this became clear with the failure of companies such as Enron which, amid filing for one of the largest bankruptcies in U.S. history, still saw “buy” recommendations from analysts. Since the Enron scandal and others like it, regulation has been passed to help ensure the independence of analyst recommendations, though bias is still present in many recommendations.
So What Do Analysts Do...
Analysts’ schedules follow that of the companies they report on. In between earnings seasons, analysts work on estimating the upcoming earnings using financial models, company guidance, and general market news.
During the week(s) that companies report earnings, analysts dial into earnings calls to hear the CEO, CFO and other executives discuss quarterly financial progress. Immediately following this, analysts put together reports that summarize the company’s results and compare them to their own estimates.
Within the world of analysts, there are two main types, buy-side and sell-side, which have different goals and procedures. Buy-side analysts work- you guessed it- on the buy side, which includes mutual funds and other asset management firms.
Buy-side analysts may have incentive to base their report on their own decision to buy or sell a stock; therefore, extra-positive buy ratings or negative sell ratings should be read with a grain of salt. On the other side of the industry, sell-side analysts work for brokerages or other firms which sell research to the buy side. Analysts on the sell side cover broader segments than those on the buy-side, sometimes responsible for entire sectors.
The Bottom Line
Analysts reports provide a helpful summary of companies’ quarterly and annual progress. The bias in analyst reporting is largely reduced but still present, so always pair their recommendations with your own independent research.
Questions
- Why is it important for investors to conduct their own research alongside reading analyst reports?
- How do analysts contribute to their reports during earnings seasons?
- Evaluate the potential impact of bias in analyst reports on individual investment decisions. How might relying solely on these reports affect an investor's portfolio?
Why This Job Matters for Investors
Analyst reports shape how billions of dollars move every quarter. When a well-known analyst upgrades or downgrades a stock, prices can shift within minutes, long before most individual investors ever see the headline. That is part of why understanding how analysts think is useful even for someone who never plans to work on Wall Street: it teaches you to read a company the way professionals do, instead of reacting to a stock's ticker color.
The skill underneath the job title is straightforward: gather real numbers, build a model, and compare the story a company tells to what its financial statements actually show. Students get the same practice inside the Rapunzl simulator, where a virtual $10,000 portfolio turns quarterly earnings and analyst upgrades into decisions with visible consequences, instead of an abstract concept in a textbook. Pulling up a stock's real-time price on Rapunzl Market Data alongside a quarterly report is the closest a classroom gets to a trading desk.
The habit worth building early is independence. Analysts are useful, but Enron proved that even confident "buy" ratings can miss a collapse. The strongest investors read the research and still do their own homework.
That habit is also a fast way into the field itself. Entry-level analyst roles are one of the most common first jobs in finance, and the CFA and CPA credentials mentioned above are the two most recognized ways to prove the underlying skills to an employer. Whether a student ends up on the buy side, the sell side, or somewhere else entirely, the core exercise is the same one covered here: read the numbers, build the model, and form an opinion you can defend. That same discipline applies to fixed income too: credit analysts study a company's ability to repay its debt, the exact skill practiced in a bonds worksheet.
Get the free Saving & Investing teaching pack
Slide deck + 2 ready-to-teach worksheets — Investing & Compound Growth and Time Value of Money — plus both answer keys. Free.












